Ankoor Dasguupta Of Shisham Digital On The 5 Best Ways to Drive Product Growth

Embracing agile methodologies allowed us to respond swiftly to market changes. When a competitor launched a similar product, we rapidly adjusted our roadmap, released updates, and maintained our market position, showcasing the importance of adaptability in product growth. In the realm of business, particularly with regard to tech products, growth is the key to success. […]

The Cookieless Future: Our 7 Observations

Imagine this: you’re a marketer gearing up for a new campaign. In the past, you relied heavily on third-party cookies to track user behavior and target your ads effectively. But now, with the impending demise of cookies, you find yourself at a crossroads.  How do you adapt your strategies to reach your audience in a […]

Top 5 Future-Looking Trends in Content Marketing

Content marketing is not just about creating content; it’s about creating a connection. In the dynamic landscape of digital marketing, content remains king. As a founder of multiple startups, I’ve witnessed the evolution of content marketing firsthand, and it’s clear that staying ahead of the curve is crucial for success. In this article, I’ll explore […]

Top 5 Forward Looking Trends in Performance and Affiliate Marketing

As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it’s a necessity. In this article, we will delve into the […]

Synergy of Purpose and Performance in Marketing

In the ever-evolving world of marketing, 2024 has brought forth an evolving shift where the spotlight is not just on selling products but also on establishing a meaningful connection with consumers. It’s akin to a carefully orchestrated symphony where brand purpose harmonizes with performance marketing, creating a melody that resonates globally. Much like a skilled […]

Five Things You Need To Be A Highly Effective C-Suite Executive

Having a professional coach: Successful C-Suite leaders must be committed to continuous learning. Investing in personal and professional development is essential. This includes building new skills, seeking mentorship, and staying curious and open-minded. Talking about myself, I have had a coach multiple times in my career till now and I am grateful that I had because […]

The Juxtaposition of Compassion and Empathy in Leadership

In the grand orchestra of leadership, compassion and empathy emerge as the master conductors, orchestrating a harmonious symphony that resonates through the corporate corridors. Picture a ship navigating through turbulent waters; at the helm stands the captain, steering the vessel with a delicate balance of compassion and empathy, much like a skilled sailor navigating the […]

Growing Relevance of Sustainability Marketing

As stewards of our brands, we must recognize that sustainability is not a mere marketing ploy, but a commitment woven into the fabric of our operations. The paradox is this era of greenwashing—superficial eco-friendly claims that co-exist with some meaningful and action driven initiatives. In the dynamic landscape of contemporary business, marketing is still undergoing […]

Christmas Chronicles- A Founder’s Guide to Inspiring Business Triumphs

As the year comes to an end, I find myself reflecting on the magical spirit of Christmas and its profound connection to our journey at Shisham Digital, which has thrived on the principles of innovation and collaboration. Christmas, with its vibrant energy, warm lights, and contagious joy, holds more than just a festive charm. It […]