Impact of AI on the Future of Consumer Behavior

Artificial Intelligence’s involvement in modern society continues to rise rapidly. Like other indispensable technologies, AI is crucial in shaping consumer behavior.  AI redefines customer interaction, influences purchase decisions, and how customer behavior has evolved post-interaction. This article will take you on a trip down the exploration lane on how AI can affect consumer expectations, the […]

The Final Cut? Impact of AI on the Video Editing Industry

Video editing is the ultimate artillery for any modern content creator. It can entirely change the way stories are told and the shared experience. With Artificial Intelligence (AI) advancements, the video editing industry has undergone a transformation where efficiency, creativity, and innovation make all the difference.  This article will focus on the relevance of AI […]

Content Distribution Strategies: A Blueprint to Maximize Reach

The modern-day content creation journey doesn’t just end with creation but only begins. Standing out in this multiverse of marketing requires more than appealing visuals and writing. A carefully curated distribution strategy can save the day by ensuring the content reaches the audience that deserves it. Brace yourself as we take you on a content […]

How Micro-Influencing is Transforming the Affiliate Industry

Social media is changing marketing scenarios, even for affiliate marketing. As we all know, affiliate marketing allows you to promote any product or brand on digital platforms by creating leads and earning on every sale. Digital platforms are the ultimate source of income in affiliate marketing, so you can not ignore social media pages as […]

Top 3 Tips for Marketing, CX and EX Synergy

Engaged employees devote energy to satisfying customers. Astute marketers recognize this symbiosis and incorporate it within strategies. The Gist Delivering top-notch customer experiences (CX) requires a workforce with stellar employee experiences (EX). The two are intricately linked—engaged employees devote energy to satisfying customers. Astute marketers recognize this CX and EX synergy and incorporate it into […]

Ankoor Dasguupta Of Shisham Digital On The 5 Best Ways to Drive Product Growth

Embracing agile methodologies allowed us to respond swiftly to market changes. When a competitor launched a similar product, we rapidly adjusted our roadmap, released updates, and maintained our market position, showcasing the importance of adaptability in product growth. In the realm of business, particularly with regard to tech products, growth is the key to success. […]

The Cookieless Future: Our 7 Observations

Imagine this: you’re a marketer gearing up for a new campaign. In the past, you relied heavily on third-party cookies to track user behavior and target your ads effectively. But now, with the impending demise of cookies, you find yourself at a crossroads.  How do you adapt your strategies to reach your audience in a […]

Top 5 Future-Looking Trends in Content Marketing

Content marketing is not just about creating content; it’s about creating a connection. In the dynamic landscape of digital marketing, content remains king. As a founder of multiple startups, I’ve witnessed the evolution of content marketing firsthand, and it’s clear that staying ahead of the curve is crucial for success. In this article, I’ll explore […]

Top 5 Forward Looking Trends in Performance and Affiliate Marketing

As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it’s a necessity. In this article, we will delve into the […]

Synergy of Purpose and Performance in Marketing

In the ever-evolving world of marketing, 2024 has brought forth an evolving shift where the spotlight is not just on selling products but also on establishing a meaningful connection with consumers. It’s akin to a carefully orchestrated symphony where brand purpose harmonizes with performance marketing, creating a melody that resonates globally. Much like a skilled […]